Wild Atlantic Way Conference

Written by on October 22, 2014 in Uncategorized with 0 Comments

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On 25th September 2014, Sean and I attended the Wild Atlantic Way conference in Solis Lough Eske, Donegal Town. The conference was organised by Donegal County Council and Fáilte Ireland. It was an excellent and extremely informative day.

Guest Speakers:-
 Fiona Monaghan, Head of Operations, Fáilte Ireland West
 Gill Robb CEO – Ambition Digital
 Alan Coleman CEO – Wolfgang Digital
 Charlie Boyle Customer Service, Excellence Ireland Project Leader
 Andrew Weld Moore Manager, Global Marketing Solutions at Facebook
 Clare Walsh Head of Customer Experience at Google

In addition, there were three local case studies from Donegal detailing how they each incorporated the WAW into their businesses.
 The Silver Tassie Hotel and Spa

 Donegal Tours

 Wild Atlantic Camp

The presentations were very informative, clearly conveying how the Wild Atlantic Way has been incorporated into existing tourist attractions and services in many different ways and formats.

In my opinion, the most impressive presentation was the Silver Tassie Hotel & Spa, delivered by Martina Rafferty and assisted by Rose Blaney. The Hotel has implemented many different phases of introducing the WAW into their business i.e. electric bikes for hire and touring parts of the WAW, changing hotel room numbers to viewpoint names on the WAW, and placing a picture of that viewpoint in that particular room, for example, room 101 might now be Slieve League and inside the room there is a picture of Slieve League and a route map of the WAW. Most of the photographs of the viewpoints were taken by the Hotel owner, Rose Blaney.

Another phase is the introduction of WAW produce on to the Hotel menu. They have also introduced an angling shed at the rear of the hotel which provides a secure lock up for fishing equipment and gear. Undoubtedly, the conference gave other businesses much food for thought on how they could incorporate the WAW into their businesses.  It was very evident that The Tassie have really thought outside the box and developments are ongoing.

The Hotel will continue to brainstorm new ideas and implement further changes and developments.  All achievements to date came about by brainstorming sessions in staff meetings, with the entire workforce involved; the Proprietor, Manager, kitchen, house keeping, bar and restaurant staff.

Diego Mc Clafferty


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